The Prime™ Naturally* StoryMaple Leaf Foods is a consumer driven company, committed to providing you with products that respond to your changing needs and deliver on our We Take Care™ promise to put consumers first. Now more than ever, you want great tasting products that are nutritious, safe, and support healthy living. Maple Leaf Prime™ Naturally* chicken is a premium product, processed to the highest standards of food safety and quality assurance. The result is tender, juicy, and great tasting chicken every time. Nationwide Quality...Maple Leaf Prime™ Naturally is Canada's leading brand of chicken. Sold nationally, it is a brand you can count on for consistency, convenience, and great taste. All of our poultry processing facilities are federally registered and inspected and are located in:
We work closely with our growers and the Chicken Farmers of Canada to ensure that our fresh chicken meets your expectations. This means that you can expect the same great taste wherever you live. The Vegetable Grain Fed Difference...All chickens are fed grain based diets. The difference is that Maple Leaf Prime™ Naturally* chickens have been raised on a proprietary feed that is vegetable grain containing no animal by-products. Canadian food standards permit the use of animal by-products in chicken feed. At Maple Leaf Poultry, we made a choice to raise Maple Leaf Prime™ Naturally* chickens on our proprietary Nutriprime feed. Nutriprime is a wholesome blend of corn, wheat, soybean, canola, and vitamins, containing no animal-byproducts. Your demands for more natural products and our commitment to satisfy your needs have led to people across the country discovering the taste and benefits of an all vegetable grain fed chicken product. We made the choice to provide you with a natural, safe product that you can serve with confidence to your family. Does this mean that Maple Leaf Prime™ Naturally* tastes better? That's a choice you get to make! When you're in the grocery store, look for the green seal. It is our guarantee that Maple Leaf Prime™ Naturally* products have been raised with vegetable grain feed containing no animal by-products. Flav-R-Lok™ and Air Chilling Preserve Natural Flavour—No Water Added...In order to preserve fresh chicken during processing it must be chilled. Maple Leaf Prime™ Naturally* chickens were the first in Canada to be air chilled compared to the traditional water chilling process. Air chilling ensures you get more chicken per kilogram purchased and reduces the chance for cross contamination during processing. Combined with our secret Flav-R-Lok™ process, air chilling locks in the natural flavour of the bird, resulting in a tender and juicy product, your family and friends will love. When you want a great tasting, healthy, and nutritious product reach for Maple Leaf Prime™ Naturally, Canada's leading brand of chicken... Great Chicken Makes Great Meals! * Canada's leading brand of chicken. 
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