Rules and Regulations

PRIME | WIN A DREAM KITCHEN

OFFICIAL RULES

This promotion is intended for viewing and participation in Canada only and shall be construed and evaluated according to the laws of Canada. This Contest is open to all legal residents of Canada over the age of majority¹ in their province of residence, with the exception of employees, representatives and agents of the Contest Sponsors or their affiliates and, their respective advertising or promotion agencies, contest judges, contest prize suppliers, any other companies engaged in the development, production, or distribution of materials for this Contest, and members of the immediate families of, or persons domiciled with, any of the above. Please do not proceed if you are not a legal resident of Canada at time of entry.

¹Age of majority is 18 for Alberta, Manitoba, Ontario, Quebec, Saskatchewan & PEI, and 19 for BC, Nova Scotia, New Brunswick, Yukon, Nunavut, Newfoundland and Labrador, and Northwest Territories.

1. The sponsor of this Contest Maple Leaf Foods (the “Contest Sponsor”)

2. CONTEST PERIOD: Contest starts September 28th, 2009 and ends December 15th, 2009 at 4:00pm EST (the "Contest Period."), after which time no further entries will be accepted.

Prizes: Grand Prize Draw: One random draw (as defined below) from all eligible entries will be conducted by an independent company on or about December 16th, 2009, at its offices at 2680 Matheson Blvd, Mississauga, Ontario to determine the potential Grand Prize winner of the Grand Prize. All of the eligible entries received will be subject to a computerized, random draw to select the potential Grand Prize winner.

Secondary Prize Draw: 12 Frigidaire Professional Fridges Stocked with Maple Leaf Foods Prime^® Chicken in Freezer:. The random draws for the twelve (12) secondary prizes from all eligible entries will be conducted by an independent company on or about December 16th, 2009, at its offices at 2680 Matheson Blvd, Mississauga, Ontario to determine the potential winners of the Secondary Prizes. All of the eligible entries received will be subject to a computerized, random draw to select the potential secondary prize winners.

Odds of winning the Grand Prize or Secondary Prizes depends on the number of eligible entries received by the random draw date.

Following the Prize draw, the selected entrants will be contacted by telephone or e-mail at the number indicated on his/her on-line entry within three (3) business days of the applicable draw. If a selected entrant cannot be contacted personally, within two (2) business days of the first phone call made or email sent and after a minimum of three phone call or email attempts by the Contest administrator, or if the selected entrant declines the Grand or Secondary Prize, or does not otherwise comply with the Contest Rules, the Prize will be forfeited without any liability to Contest Sponsor, and another entrant will be randomly drawn from amongst the remaining eligible entries for the applicable Prize draw.

3. HOW TO ENTER AND PLAY: To enter for the PRIME WIN A DREAM KITCHEN contest, visit the contest website at www.mapleleaf.ca during the contest period. Follow the instructions to complete the on-line Contest registration and enter your contact information with name, email address, daytime phone number, age and other required information. Limit one (1) entry per household per Day during the contest period. A “Day” is defined as from 12:00 a.m. to 11.59.59 p.m. EST. A fully completed and submitted online entry form will constitute One (1) entry. All entries must be received by 4pm (EST) December 15th 2009.

4. NO PURCHASE NECESSARY: Although online access and an email account are required in order to participate in the Contest, no purchase is required. Many public libraries, Internet cafés, retail businesses and others offer access to the Internet and a number of Internet service providers and other companies offer free email accounts.

PRIZES. There is a total of one (1) KITCHEN MAKEOVER grand prize and twelve (12) FRIGIDAIRE PROFESSIONAL FRIDGES STOCKED WITH MAPLE LEAF FOODS PRIME^® CHICKEN secondary prizes available to be won during the Contest Period (see Rule No. 2 for draw dates and entry periods).

The PRIME WIN A DREAM KITCHEN CONTEST Grand Prize consists of a cheque in the amount of $32,000.00 (Thirty-Two Thousand Dollars) CAD. The total value of the Grand Prize is $32,000.00 (Thirty-Two Thousand Dollars) CAD. Secondary prizes consist of a Frigidaire Professional Stainless Steel Refrigerator Model #FPHC2399KF plus 10 free boxes of Maple Leaf Foods Prime Chicken^®. The food component of the secondary prize will be in the way of coupons valued at CAN $109.90 CAD maximum. With the exception of transportation of the secondary prize to the secondary prize winner’s front doorstep, the Contest Sponsor will not be responsible for any additional costs otherwise associated with the prizes and their use. The prize description is subject to change without notice or compensation. The total value of the Secondary Prize is $3008.90 (Three Thousand and Eight Dollars and Ninety Cents) CAD.

Maximum of one (1) prize per household will be awarded.

The PRIME WIN A DREAM KITCHEN Grand and Secondary Prizes must be claimed by March 1, 2010, or by the respective date outlined. Prizes must be accepted as awarded, and no substitution is available.

The Prize winner(s) must make all arrangements through Prime’s designated agent as required. Odds of winning are based on the number of eligible entries received. Maximum retail value of the PRIME WIN A DREAM KITCHEN Grand Prize is $32,000.00 (Thirty-Two Thousand) CAD inclusive of applicable taxes. There is only one (1) Grand Prize in total. Maximum retail value of the PRIME WIN A DREAM KITCHEN Secondary Prize is $3008.90 CAD inclusive of applicable taxes. There are twelve (12) Secondary Prizes in total.

All prizes must be accepted as awarded, cannot be substituted, transferred or exchanged, except at the sole and absolute discretion of the Contest Sponsors, which reserve the right, at their sole and absolute discretion and for any reason, to award a substitute prize of equal or greater value, including without limitation a cash award.

HOW TO WIN AND CLAIM PRIZE: Notification will be sent to the potential PRIME WIN A DREAM KITCHEN Prize online winner to the e-mail address or phone number provided during the registration process with instructions on how to win and claim a prize. Before being declared an online winner, the potential winner must first correctly answer an online, mathematical skill-testing question without assistance of any kind, whether mechanical assistance or otherwise, must accept and sign the Contest Sponsor’s form of Declaration of Compliance and Release and otherwise comply with the official contest rules. If the potential winner has correctly answered the mathematical skill-testing question, accepted the Declaration of Compliance and Release form, and has been verified as a winner, an e-mail will be sent to the potential winner with details on how to claim the prize. If the potential winner cannot be located or does not respond within 3 days of notification, the potential winner will be disqualified and forfeits the prize without any liability to Contest Sponsor or its affiliates. The Contest Sponsor will not be responsible for failed attempts to notify any potential winner. The Contest Sponsor will have the right to select an alternate potential winner from among the remaining eligible entries and contact such person in the manner provided above except that the alternative potential winner will be given a new Contact Deadline which will commence 3 days after contact is made. The decisions of the official contest judges (who may be employees, agents or independent contractors of the Contest Sponsor) in respect of all matters pertaining to the Contest, including without limitation eligibility, validity, contents and/or disqualification of any entry, shall be binding and final without right of appeal. Awarding of the prize is subject to verification and compliance with the official contest rules. Allow four (4) to six (6) weeks for verification and prize fulfillment.

Contest Sponsor makes no representations or warranties of any kind concerning the appearance, safety or performance of any prize, and prizes are awarded “as is” without any warranty obligations by Contest Sponsor. Winners bear all risk of loss or damages to or from prizes after delivery.

1. ADDITIONAL CONDITIONS OF PARTICIPATION. By participating in this Contest, each entrant accepts and agrees to these official contest rules and all decisions of the contest judges (who may be employees, agents or independent contractors of the Contest Sponsor), which shall be final and legally binding on the entrant in all matters relating to this Contest including, without limitation, eligibility and/or disqualification of entries. All entries become the property of the Contest Sponsor and will not be returned.

In order to be confirmed a winner and receive a prize, the potential winner will be required to sign the Contest Sponsor’s form of Declaration of Compliance and Release which confirms compliance with these official contest rules and releases the Contest Sponsor and its affiliated companies, agencies, contest prize suppliers and their respective officers, directors, employees and agents (collectively, the “Contest Group”) from all liability with respect to the potential winner’s participation in this Contest and the awarding and use of the prize. The potential winner agrees to the use of his/her name, city of residence, comments, photograph, and other likeness for publicity purposes, in any media whatsoever, and grants to the Contest Sponsor any and all rights to said use without further compensation. However, Contest Sponsor shall not have an obligation to engage in publicity. The selected entrant may be required, at Contest Sponsor’s sole discretion, to provide the Contest administrator with the Release Form, the selected entrant’s occupation and name of employer, and a copy of photo identification showing his/her valid address. The selected entrant agrees to cooperate in any investigations by the Contest Sponsor or administrator to confirm his/her eligibility and to help ensure that the use of such potential winner in advertising or publicity for the Contest will not bring the Contest Sponsor into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Contest or the Contest Sponsor as determined by the Contest Sponsor in its sole discretion. Entrants who have not complied with the official contest rules will be disqualified.

2. Entrants and/or winners assume liability for injuries caused, or claimed to be caused by participating in the Contest, by the acceptance, possession, or use of any prize awarded, including but not limited to claims/damages for personal injury, or property damage.

3. Any attempt by an entrant or other individual to deliberately damage any website or undermine the legitimate operation of this Contest, including but not limited to any fraudulent claims, is a violation of criminal and civil laws. Should such an attempt be made, the Contest Sponsor reserves the right to seek remedies and damages from any such individual, to the fullest extent permitted by law, including criminal prosecution. Participant engaging in any of the foregoing activities may be disqualified and will forfeit any prizes won.

4. Any entry, or any other materials used in this Contest that have been tampered with, altered, reproduced, stolen, transferred, bartered, traded or auctioned (including but not limited to an online internet auction site), unissued, unauthorized, or not legitimately obtained, or which contain or reflect any error, will be void.

5. No responsibility is assumed by the Contest Sponsors for any inability of a potential entrant to successfully enter the Contest for any reason. The Contest Group (as defined herein) is not responsible for late, lost, misdirected, or incomplete entries. Proof of transmission (screenshots or captures of game play etc.) and/or mailing does not constitute proof of delivery.

6. Entries generated by script, macro, robotic, programmed, or any other automated means are prohibited and will be disqualified.

7. In the event of a dispute regarding the identity of an e-mail, the entry will be deemed to have been made by the authorized account holder of the e-mail address at the time of entry. Authorized account holder is defined as the natural person who is assigned to an email address, by an internet access or online service provider, or other organization responsible for assigning email addresses for the domain associated with the submitted email address.

8. ELIGIBILITY. The Contest is open to all residents of Canada over the age of majority in their province of residence. Contest is not open to employees, representatives and agents of the Contest Sponsor or their affiliates its respective advertising or promotion agencies, contest judges, contest prize suppliers, any other companies engaged in the development, production, or distribution of materials for this Contest, and members of the immediate families of, or persons domiciled with, any of the above.

9. LIMITATION OF LIABILITY. By entering this Contest, the entrant acknowledges and agrees that the Contest Sponsor, its affiliates, directors, shareholders and employees: i) shall have no liability of any kind whatsoever with respect to this Contest and/or the awarding or use of the prize, (ii) make no warranty, guaranty or representation of any kind concerning the prize, (iii) disclaim any implied warranty, and (iv) are not liable for injury, loss or damage of any kind resulting from the entrant’s acceptance or use of the prize or otherwise from such entrant’s participation in this Contest.

10. The Contest Sponsor and its affiliates may, at their sole discretion and without liability, terminate the Contest in whole or in part, without notice, or modify or suspend the Contest at any time subject to the approval of the “Régie” with respect to the province of Quebec, if fraud, technical failures including any network server or hardware failure, viruses, bugs, errors in programming, telephone transmissions or communications, or any other errors or other causes beyond the control of the Contest Sponsor corrupt the administration, integrity or security of the Contest or if any other factor interferes with the conduct of this Contest as contemplated by these official contest rules. Without restricting the generality of the foregoing, and subject to the approval of the Régie, if for any reason more entrants receive a “win” notice than the number of prizes stated herein, the Contest Sponsor reserves the right, in its sole discretion, to terminate the Contest in whole or in part, or amend or suspend it and award only the number of prizes stated in these official rules via a random drawing for the prizes not yet distributed at the time the Contest is terminated, suspended or amended. In no event will the number of prizes awarded exceed the available number of prizes as specified in these official contest rules.

11. The Contest Sponsor is not responsible for typographical or other errors in the offer or administration of this Contest, including but not limited to, errors in advertising, the official rules, the announcement of winners, distribution of the prizes or technical malfunctions of computer online systems, servers or providers, computer equipment or software, viruses, bugs, failure of personal computers and/or software and hardware configurations, or failure of any email to be received by the Contest Sponsor or a participant for any reason including but not limited to traffic congestion on the Internet or at any website or combination thereof. The Contest Group is not responsible for damage to a user’s system, including software or data, occasioned by participation in this Contest or downloading any information necessary to participate in this Contest.

12. The Contest Group does not warrant that access to or use of the Contest will be uninterrupted or error-free.

13. Under no circumstances, including negligence, shall the Contest Sponsor be liable for any direct, indirect, incidental, special or consequential damages that result from the use of or inability to use the service, or out of any breach of any warranty. This exclusion or limitation of liability will not apply to the extent that any applicable statute prohibits such exclusion or limitation of liability.

14. GENERAL. By entering this contest, an entrant acknowledges and agrees that the contest rules are legally binding. All decisions of the judging body are final and without appeal in all matters relating to this contest and the awarding of the prize. The contest is subject to all applicable laws. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and Sponsors in connection with the contest shall be governed by, and construed in accordance with, the substantive laws of the Province of Ontario without regard to Ontario conflicts of law principles. All entrants consent to the jurisdiction and venue of the Province of Ontario.

15. RESIDENTS OF QUEBEC. With respect to any contest entrants resident in Quebec any litigation respecting the conduct or organization of this publicity contest may be submitted to the Régie des alcools des courses et des jeux (the “Regie”) for a ruling . With respect to any contest entrants resident in Quebec any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

16. In the event of any discrepancies between the English language rules and the French language rules for this Contest, the English rules shall prevail.

17. PERSONAL INFORMATION. Unless entrants otherwise indicated, the personal information gathered about entrants in the course of this Contest will be used solely by the Contest Sponsor for the administration of the Contest and in connection with any publicity relating to this Contest. Contest Sponsor will not sell or transmit this information to third parties except for the purposes of administering this Contest. The Contest Sponsor will only use personal information of those entrants over the age of majority in their province of residence to inform those entrants who have expressly consented, of future contests and promotions offered by the Contest Sponsor and its affiliates and product information concerning the Contest Sponsor’s and its affiliates products.

Please refer to Prime’s Privacy Policy for any inquiry concerning the personal information held and used by Prime at www.mapleleaf.ca.

18. This contest is subject to all applicable federal, provincial and municipal laws.