What We’re Doing

Children's Food & Beverage Advertising Initiative

Maple Leaf Foods is a member of the Canadian Children’s Food and Beverage Advertising Initiative (CAI), led by the Advertising Standards of Canada. CAI is a voluntary program that sets standards for responsible advertising of food and beverages directed to children 12-years of age and under. This includes television, radio, print, websites, video and computer games and word-of-mouth.

By the end of 2015, member food companies must meet new uniform nutrition criteria if they advertise to children 12 years of age or under, or they cannot advertise. The CAI completes an annual audit to see if companies are meeting the standards and then follow with public reporting. We are committed to reporting on these audits annually through our website and nutrition communications.

Nutrition Labelling Education Campaign

Find out how you can make informed food choices for you and your family by learning how to use the Nutrition Facts table on food packages! We partnered with Health Canada, Retail Council of Canada, Food and Consumer Products of Canada, Canadian Federation of Independent Grocers and several leading food and beverage companies to launch the Focus on the Facts nutrition labelling education initiative. The goal is to help Canadians understand and use the Nutrition Facts table on packaged foods, with a focus on “Serving Size” and “Percent Daily Value.” To learn more about nutrition labelling visit Focus on the Facts and check out "Understanding Nutrition Fact Labels" below.

Understanding Nutrition Fact Labels

The Nutrition Facts table is found on most food and beverage packages in the grocery store. It gives you information about calories, 13 nutrients, and the % Daily Value of nutrients. meat, poultry, fish, eggs, dairy foods and beans.

Three Easy Steps to Help You Compare the Nutrition of Similar Foods.

  • 1. START with Serving Size
    You can find the Serving Size under the header ‘Nutrition Facts.’ Information in the Nutrition Facts table is based on this quantity of food.
  • 2. USE % Daily Value
    You can find % Daily Value (%DV) on the right side of the Nutrition Facts table. Use % DV to see if the Serving Size has a little or a lot of a nutrient.
  • 3. LOOK at a Nutrient
    Choose packaged food that has more of the nutrients you want, and less of those you don’t.

School Nutrition Program

Offering Balanced Food Choices to our Future Leaders

Children need good nutrition to support their growth, development and learning abilities. Across Canada, we offer a menu of food choices that are suitable for daycares, elementary schools, high schools, colleges and universities. Our foodservice Wholesome Selections program offers children from kindergarten to high school foods that meet provincial nutrition feeding guidelines or regulations for fat, saturated fat, trans fat and sodium. We are also proud to partner with school nutrition programs across the country.

Food for Thought in Brandon Manitoba.

Maple Leaf believes every student deserves an opportunity to have a nutritious breakfast, snack or lunch during school. One in six Canadian children are food insecure and Canada is the only G7 country without a national school nutrition strategy. As a result, these programs are an important network of local, provincial and non-profit initiatives. Maple Leaf supports these programs through financial and product donations.

We have partnered with the Brandon Food for Thought Breakfast & Snack program, a Manitoba school nutrition initiative to help bring nutrition to 18 schools in Brandon, Manitoba. Their mission is to ensure all students have access to healthy, nutritious food that can better prepare them to learn and develop.

Tastebuds Student Nutrition Collaborative in Hamilton, Ontario

Tastebuds is a not-for-profit organization that offers more than 145 local schools with morning meal and lunch programs to ensure all students have access to good quality, nutritious food. Our support helps Tastebuds to enhance logistics and make it easier for schools to receive local produce from farmers, to develop a nutrition education program and expand their reach to other schools.

One in six children in Canada suffer from food insecurity and programs like Tastebuds help children get a good start each day. Our support has made it much easier for Tastebuds to bring good nutrition to 28,000 students.

Food Safety

Maple Leaf has a deep commitment to food safety leadership.

Just as we follow leading global food safety practices, we encourage you to take precautions while preparing, cooking and storing food. That is your family’s best defence against foodborne illness.

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