Some of our classic Maple Leaf products have more complex flavour profiles and it can take a much longer time for us to match that flavour using only real, simple or natural ingredients. It is important to us to make them with real, simple, or natural ingredients without affecting taste. By the end of 2018, all Maple Leaf branded products (including Canned Meats and Big Stick bologna) will be made with only real, simple or natural ingredients.